Competitive Advantage

Businesses that adopt early climate change strategies will be seen as leaders in their field and will gain significant goodwill from consumers and the marketplace. It offers opportunity for increase publicity and an ability to attract a more green, conscious consumer.

Responding to climate change by becoming carbon neutral will inform your customers of the efforts you have embarked on and can be of considerable competitive advantage over other companies. Because we use an approved audit methodology as set out by the WRI your Carbon Balanced Statement is robust and assures you against any concerns of ‘greenwashing’ your reputation.

Gaining a Green Competitive Advantage

Those innovative businesses that adopt early strategies will be seen as leaders in their field and will gain significant goodwill from consumers and the marketplace. It offers opportunity for increase publicity and to attract a more green, conscious consumer.

Responding to climate change by becoming carbon neutral will inform your customers of the efforts you have embarked on and can be of considerable competitive advantage over other companies. Because we use an approved audit methodology as set out by the WRI your Carbon Balanced Statement is robust and assures you against any concerns of ‘greenwashing’ your reputation.

Customer Awareness

The consumer is becoming more aware of the need to chose products and services that are more sustainable and are actively seen as part of the solution, not part of the problem. A recent report* on Australian consumers found the following:

• Climate change is a 'front-of mind' issue for individuals in Australia
• 63% say they would rather do business with companies that are working to reduce their contribution to global warming than other companies.
• 72% said that companies should give more information to consumers about how products (and services) contribute to global warming.
• 78%want green (environmental claims), to be backed up by proof from independent third parties.

The overarching sentiment is that "consumers take notice of companies that take a responsible approach to energy and climate, rewarding responsibility with trust and goodwill." (What Assures Consumers in Australia on Climate Change Net Balance Foundation 2008)

Our communication tools allow you to reach out and inform customers of your status and inform them the process you’ve undertaken. Our reports and logo's consolidate your green credentials or signify to consumers your new awareness and commitment to environmental concerns. This contributes to your corporate and social responsibility.

Business Opportunities

As more and more businesses go down the path of identifying their emissions and calculating how others in their supply chain effect their own inventory. The need to engage other businesses that are carbon neutral to reduce their total footprint will become attractive.

By calculating the emissions generated in Scope 3 (indirect emissions created on your behalf) it indicates others that you need to compensate for. If your supply chain (both inputs & outputs) were carbon neutral then your overall footprint would be less. This can be a powerful reason to influence, or encourage, others in your supply chain to become carbon neutral and thus reduce your overall footprint. This benefit can be reflected in tenders having a preference for carbon neutral businesses or requirements that your business is not significantly contributing to their indirect emissions.

An Emissions Inventory Report can be perceived as a positive tool to alleviate concerns that others may have over how much carbon you emit on their behalf. Taking responsibility for your Carbon Footprint can actually become a valuable asset in generating business, promoting it to your consumers and assisting in restoring the balance between business needs and the sustainability of the planet.

Staff Moral

Because their is such growing concern within the community relating to climate change issues, staff are often passionate about facilitating this type of change. They feel a greater sense of purpose and empowerment to be involved with a company that has a climate change policy .